What started as something to stay sane during the world's longest lockdown, Cherry Swim comes full circle as final touches are being had... with COVID. Thankful for the isolation as things are able to get done quicker, more focused, and be pleasantly ironic. 


Cherry Swim Australia was created in lockdown during the 2020 COVID-19 pandemic. Bored at home in Melbourne, co-founders Alison and Ryan needed something to do to release their creative energy. 

From a young age, Alison grew up with her mum who was always passionate about style and fashion. Being a seamstress, Alison's mum loved to create new looks for Alison from scratch, and this continued on as Alison became a young adult. Alison loved to sketch, and also ran a style blog during her teenage years. She studied Public Relations and Communications during university, and modelled while doing so as well. It was the combination of all these things that allowed Cherry Swim Australia to be bought to life. When Ryan came to Alison with the idea of starting their own brand, it only took a short 4 days before things began evolve. 

Inspired by the seasons, current trends, and travel, Cherry Swim plans to release seasonal collections that inspire everyone and every body. Each collection will reflect on a different aspect of life, revealing a completely new aesthetic, while maintaining strong core values at heart. 

It was important to the Cherry Swim team that morals stay strong during the creation of the brand. That included being ethical and sustainable. Being and avid consumer and lover of fashion, Alison understood that more fast fashion was definitely not something that needed filling in the market. With this, it was decided that the swimwear be created using recycled materials, while still keeping a luxe feel. As it took almost two years from sketch-to-sale, it's safe to say that Cherry Swim started off as a quite the opposite to a fast-fashion brand.

The swimsuits are made ethically and sustainably in Bali, Indonesia. 

Some examples of what our swimwear fabrics are made from include: 100% Recycled yarn, fishing nets, and other post-consumer waste. 

Cherry Swim Australia works with Bali’s leading producer of sustainable swim and activewear. They produce zero waste using certified earth friendly dyes & only pack their goods in Bio-degradable packaging. They fulfil all the Indonesian Government’s regulations on the treatment of employees, waste disposal & sanitation, and their employees are well looked after, and donate all leftover fabrics to local charities who remake them into saleable goods. 

“Fashion-forward brands and designers use ECONYL® regenerated nylon to create beautiful products that also drive the industry towards a sustainable future. ECONYL® regenerated nylon performs exactly the same as brand new nylon but gives you a sustainability edge, turning trash into treasure”

On our end, we try to reduce the amount of single-use plastics in each parcel we send that includes compostable mailers, and labels. We also take the environment into account when we’re on our photoshoots with coffee cups, water bottles, and sustainable packaging for food. 

We recognise that we are a new brand, and are still learning everyday. While we are very proud of our current methods, we 100% are looking to improve ourselves for the future. We want to learn, and hopefully motivate other brands to do the same. The fashion industry is constantly involving, and Cherry Swim Australia hopes to leave an environmentally conscious mark in it. 


@cherryswimau CREATING MY OWN ONLINE BRAND DURING LOCKDOWN 🍒 #fyp #foryou #foryoupage #abcdefg #swimwear #bikini ♬ original sound - CHERRY SWIM AUSTRALIA