Cherry Swim Australia was created for you, and by you. During the pandemic, our creators took to social media to have followers “create a swimwear brand” with them. We didn’t want to be just another brand, and understood the ever-growing market. Our creation was an engaging and interactive experience where we took into account colour suggestions, themes, cuts, fits, even packaging preferences! We tried to learn what we liked and didn’t like from other brands to create the new perfect one for us. Cherry Swim understands that trends come and go, but ethics and sustainable fashion should be here to stay. So while we plan on releasing seasonal collections that feel trendy and stylish, we also hold our morals close to our hearts and prioritise fairly paid workers, eco-friendly fabrics, and reducing our carbon footprint. Cherry Swim is the people’s brand, and hope to grow into and be a part of every beach goers wardrobe.